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Smooth 10ml nic salts, shortfills and vape juice for every device. 550+ genuine, TPD-compliant e-liquids — free UK delivery over £25.
Shop E-Liquids & Nic Salts ↓For a pod kit, choose a 10ml nic salt — smooth, fast-absorbing and available in 10mg (lighter smokers) or 20mg (heavier smokers). For sub-ohm devices, pick a shortfill and add a nic shot. Fruit and menthol are the UK's most popular flavours; buy one or two 10ml bottles to test since taste is personal.
Ice Vape stocks one of the UK's biggest ranges of nic salt e-liquids, shortfills and vape juice — over 550 genuine bottles from brands like Bar Juice, Elux, Hayati, Doozy, IVG and Lost Mary. Every e-liquid is 100% authentic UK stock, made to TPD standards (a maximum of 20mg/ml nicotine in 10ml bottles) and age-verified at checkout for adults 18 and over. With free UK delivery over £25, same-day dispatch before 4pm and honest, everyday pricing, we make it easy to find the flavour and strength that keeps you off cigarettes.
Nic salt (nicotine salt) is e-liquid made with nicotine in its natural salt form, blended with a mild acid such as benzoic acid. This delivers nicotine quickly and smoothly, without the harsh throat hit of older freebase liquids — which is exactly why nic salts are the perfect match for pod kits and the go-to choice for anyone switching from smoking. In the UK, nic salts come in 10ml bottles at up to 20mg/ml, the legal maximum.
The right e-liquid depends on your device. Nic salts are pre-mixed 10ml bottles designed for low-power MTL pod kits — smooth, satisfying and ready to vape. Shortfills are larger, nicotine-free bottles (typically 50ml or 100ml) with room to add a nic shot; they use higher-VG blends built for sub-ohm devices that produce big clouds. In short: pod kit means nic salt, sub-ohm mod means shortfill.
UK e-liquid is capped at 20mg/ml. As a guide: 20mg nic salt suits heavier smokers switching from cigarettes — it's the strength the old disposables used, so it feels familiar. 10mg nic salt suits lighter smokers. For sub-ohm shortfills, most vapers land between 3mg and 6mg freebase, because you inhale far more vapour. If you feel dizzy or queasy, drop a strength; if cravings aren't satisfied, step up.
Every e-liquid is a blend of two base liquids: VG (vegetable glycerine), which produces thick vapour and clouds, and PG (propylene glycol), which carries flavour and gives throat hit. A balanced 50/50 blend suits MTL pod kits and most nic salts, while high-VG blends like 70/30 are made for sub-ohm cloud chasing. Matching the ratio to your device is the secret to great flavour and no leaking.
Flavour is personal, but a few clear favourites dominate. Fruit blends — blue razz, watermelon, mango, cherry — are the biggest sellers, closely followed by menthol and ice flavours that add a crisp, cooling finish. Drinks (cola, lemonade, energy) and dessert and sweet flavours round out the top categories. Ex-smokers often start with a tobacco or menthol flavour before branching out. Because taste is so individual, we recommend buying one or two 10ml bottles to try before you commit.
Elux — the Elux Legend nic salt range is one of the UK's most extensive, with dozens of bold, true-to-life flavours.
Bar Juice 5000 — famous for recreating the exact flavours of popular disposables in smooth 10ml nic salts.
Doozy — a respected British brand crafting well-balanced nic salts and shortfills.
Hayati and IVG — both offer huge, dependable e-liquid ranges spanning fruit, menthol and dessert profiles.
Filling is simple. Open the fill port on your pod or tank, tilt the bottle in and add e-liquid slowly, avoiding the central airflow tube. Fill to the max line, close the port, and — crucially — let a new coil prime for 3–5 minutes so the wick soaks up liquid before your first puff. Skipping this step is the number one cause of a burnt taste. Keep the pod topped up so the coil never runs dry.
For a typical pod-kit user, a 10ml nic salt lasts around 4–7 days, though heavy vapers may go through one faster. A 100ml shortfill lasts sub-ohm vapers roughly a week to two. Because refilling your own pods with 10ml nic salts costs far less per millilitre than buying sealed prefilled pods, e-liquid is the cheapest way to keep vaping.
All e-liquid sold here meets UK TPD limits (max 20mg/ml, 10ml bottles) and is age-verified for over-18s. From 1 October 2026, a new Vaping Products Duty of £2.20 per 10ml (plus VAT) applies to all e-liquid, including nic salts. Buying now, and choosing refillable over prefilled, remains the most economical approach. Learn more in our UK vaping laws guide and nic salt vs freebase guide.
Order before 4pm on a working day for same-day dispatch, with free UK delivery over £25, sent in plain, unbranded packaging with tracking. Standard delivery typically arrives in 2–3 working days. Whether you need a single 10ml nic salt or a bundle of shortfills, Ice Vape makes restocking your favourite vape juice quick, cheap and reliable.
E-liquid keeps best when it's stored properly. Keep bottles upright, out of direct sunlight and away from heat, with the lids tightly closed — light, heat and air are what degrade flavour and darken the liquid over time. Stored well, most e-liquids stay good for a year or more, and many sealed bottles carry a best-before date. Always keep e-liquid well out of reach of children and pets: nicotine is toxic if swallowed, which is why UK bottles use child-resistant, tamper-evident caps.
Steeping means letting an e-liquid rest for a few days so the flavour and base fully blend and mature. Nic salts and prefilled bottles are ready to vape straight away, but some richer shortfills — especially dessert and tobacco blends — taste noticeably better after a short steep. If a new liquid tastes a little flat, leave it a few days with the cap off for an hour or so, then re-seal, and it will often develop a rounder, fuller flavour.
If you vape a shortfill, you'll usually add a nic shot — a small 10ml bottle of flavourless 18–20mg nicotine — to reach your chosen strength. A single nic shot added to a 50ml shortfill gives roughly 3mg; add two to a 100ml shortfill for the same. This flexibility lets sub-ohm vapers dial in exactly the nicotine level they want, and step it down gradually over time. Give the bottle a good shake after adding a nic shot to mix it thoroughly.
A rough guide: a moderate pod-kit vaper gets through about 2ml a day, so a 10ml nic salt lasts roughly five days and a month's supply is around six bottles. Heavier vapers and sub-ohm users get through much more. Buying in bundles or multipacks is the cheapest way to stock up, and with the new vaping duty arriving in October 2026, keeping a small stock of your favourites makes sense.
No form of vaping is completely risk-free, but the NHS and OHID are clear that vaping is substantially less harmful than smoking because there's no tar and no combustion. E-liquid is intended only for adult smokers and vapers as an alternative to cigarettes — it is not for non-smokers, and nicotine is addictive. Choosing genuine, TPD-compliant e-liquid from a trusted UK retailer like Ice Vape means you always know exactly what's in the bottle. For more, read our guide on vaping vs smoking.
Fruit e-liquids are the UK's biggest sellers — think blue razz, watermelon, mango, cherry and mixed-berry blends, often finished with a cool ice edge. Menthol and mint flavours deliver a crisp, refreshing hit and are a natural choice for ex-menthol smokers. Drink-inspired liquids like cola, lemonade, energy and cocktail blends are hugely popular for all-day vaping, while dessert and sweet flavours — custard, gummy bear, cheesecake — offer a richer, indulgent vape. Finally, tobacco blends remain a steady favourite for smokers who want something familiar. Whichever profile you enjoy, use the flavour filter above to narrow the range instantly.
Quality e-liquid is made from just a few well-understood ingredients: vegetable glycerine (VG) and propylene glycol (PG) as the base, food-grade flavourings, and pharmaceutical-grade nicotine (in nicotine-containing liquids). UK TPD rules require full ingredient disclosure, batch testing and child-resistant packaging, so every genuine bottle you buy from Ice Vape is transparent about what it contains. This is one of the biggest reasons to avoid unbranded or counterfeit liquids — with a trusted retailer, you always know exactly what you're vaping.
New to vaping or just switched devices? Start by matching the liquid to your kit — nic salt for a pod kit, shortfill for sub-ohm. Then pick a strength based on how much you smoked: 20mg salt for a heavier habit, 10mg for lighter. For flavour, begin with something close to what you already enjoy — a fruit or menthol is the safest first pick, and tobacco suits those easing away from cigarettes. Buy a couple of 10ml bottles to trial, and once you find "the one", stock up in a bundle to save.
E-liquid is where refillable vaping really pays off. A single 10ml nic salt costs only a few pounds yet refills a pod many times, working out far cheaper per millilitre than sealed prefilled pods and a fraction of the cost of smoking. Buying multipacks and bundles lowers the cost further, and our regular offers and free delivery over £25 make it easy to keep a stock of your favourites — especially worthwhile ahead of the October 2026 vaping duty. Browse the full e-liquid range and mix and match to hit the free-delivery threshold.
Choosing the right nicotine strength is the single most important decision when buying e-liquid, and getting it right makes switching from cigarettes far easier. In the UK, e-liquid nicotine is capped at 20mg/ml, and strengths are expressed either in milligrams per millilitre (mg/ml) or as a percentage — 20mg/ml is the same as 2%, and 10mg/ml the same as 1%.
As a practical guide, if you smoked a pack a day or more, start with 20mg nic salt in a pod kit — it's the strength most disposables used, so it will feel familiar and satisfy cravings quickly. If you were a lighter or social smoker, 10mg nic salt is usually plenty. For sub-ohm vaping with shortfills, where you inhale much more vapour, most people sit between 3mg and 6mg freebase; anything higher would be overwhelming at that power. The signs your strength is wrong are easy to read: dizziness, a headache or a harsh throat hit mean it's too high, while constant vaping without feeling satisfied means it's too low. Adjust one step at a time until it feels right, and remember you can always step down gradually over the following weeks and months as your dependence on nicotine falls.
The style of vaping your device is built for decides which e-liquid you should buy. Mouth-to-lung (MTL) pod kits — the kind most ex-smokers use — take a tight, cigarette-like draw and are designed for 50/50 nic salts at 10–20mg. Direct-to-lung (DTL) sub-ohm kits take an open, airy draw and use high-VG shortfills at low nicotine for big clouds and intense flavour. Putting a high-VG shortfill in a low-power pod will taste muted and wick poorly; putting a high-strength salt in a sub-ohm kit delivers far too much nicotine. Match the liquid to the device and you'll get the best flavour, the smoothest hit and no leaking. If you're not sure which camp your kit falls into, our MTL vs DTL guide explains it in full.
It depends on your device: nic salts (10–20mg) for pod kits, shortfills for sub-ohm kits. Fruit and menthol blends from brands like Bar Juice, Elux and Doozy are the UK's most popular.
20mg (the UK legal maximum) suits heavier smokers switching from cigarettes; 10mg suits lighter smokers. Drop a strength if you feel light-headed.
Nic salts are pre-mixed 10ml bottles up to 20mg for pod kits; shortfills are larger nicotine-free bottles you add a nic shot to, made for sub-ohm devices.
For a typical pod-kit user, around 4–7 days depending on how much you vape.
It's not recommended — high-strength salt in a high-power sub-ohm device delivers too much nicotine. Use low-strength shortfills for sub-ohm vaping.
50/50 for MTL pod kits and nic salts; high-VG (70/30) for sub-ohm cloud chasing.
The coil wick has dried out. Prime new coils for a few minutes before use and keep the pod topped up.
Yes — every bottle meets UK TPD limits (max 20mg/ml, 10ml bottles) and is age-verified at checkout.
Yes — free UK delivery on orders over £25, with same-day dispatch before 4pm.
Yes — a Vaping Products Duty of £2.20 per 10ml (plus VAT) begins on 1 October 2026, applying to all e-liquid including nic salts.
Iced fruit blends — blue razz, watermelon and mango — are consistently the UK's top sellers.
A 20mg nic salt in a pod kit is the most effective for satisfying cigarette cravings; menthol and tobacco flavours feel most familiar to start.
Contains nicotine, addictive. For adults 18+ only, not for non-smokers. UK law as of July 2026.